Late night sweeps piece fills next day’s news hole

11promoI was watching the Five O’clock News with my teenaged son and in the middle of a commercial break a super-nifty pre-produced promo runs proclaiming a “must watch story” new tonight at 11pm. I was shocked to hear from my son’s mouth, “Cool story, but we can just wait and watch it tomorrow at 5.” Either he’s clearly tainted by my influence, or the jig is up news managers, the audience KNOWS! Either way it’s scary!

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